Planning a Social Campaign Image Set with GPT Image 2 Pro

A social campaign rarely needs just one image. Teams usually need a launch hero, a few paid ad variants, vertical crops, square posts, and smaller assets for email or community channels. The hard part is keeping the campaign recognizable while each format does a different job.

GPT Image 2 Pro can help when the campaign is planned as a set from the beginning.

Define the campaign idea in one sentence

Start with a sentence that can survive every crop and variant:

A clean, high-energy launch campaign showing how creators turn rough ideas into polished visual assets in minutes.

This sentence becomes the anchor. Every prompt should support it, even when the layout, ratio, or subject changes.

Build three visual roles

Most campaign sets benefit from three image roles:

• Hero image: the clearest expression of the offer.
• Proof image: shows the product, result, or transformation.
• Reminder image: simple, bold, and readable in a busy feed.

Generate each role separately. If every asset tries to be the hero, the campaign becomes noisy.

Keep a shared visual system

Use the same recurring details across the set:

• Color palette.
• Lighting direction.
• Background material.
• Camera distance.
• Subject placement.
• Level of texture and detail.

These details help the images feel related without forcing them to look identical.

Adapt prompts per channel

Each channel has a different reading pattern. For vertical video covers, prioritize a strong center subject and top/bottom safe areas. For square posts, make the silhouette simple. For banner placements, ask for horizontal negative space where UI text can sit.

GPT Image 2 Pro performs better when the prompt describes the placement environment, not only the image itself.

Run a set review

After generating the assets, review them together. Ask:

• Can someone tell these images belong to the same campaign?
• Does each format have a clear job?
• Are any images competing with the copy area?
• Is one image weaker because it lost the campaign idea?

The final step is not choosing the prettiest image. It is choosing the set that makes the campaign easier to understand everywhere it appears.